A Writer’s Quandary: To Blog in a Niche or Not to Blog?

Like every writer who starts out, I was told I should have an Internet presence, an easily recognizable brand. That’s why I started this blog back in 2009 as a way to brand myself. I also got on Facebook and Twitter and Pinterest and scores of other sites. On day one, I had one reader…

Customer Reviews: the Best of Marketing Tools or the Worst?

Customer reviews are the latest buzz in marketing: They are used by everyone, from hotel keepers to fiction writers. As marketing tools go, they are cheap by definition: a customer review is meant to be a customer’s own independent opinion. It’s no surprise that when you travel, you find them on TripAdvisor, when you go…