What a way to start a perfect summer day! A foamy cappuccino, a crisp croissant (or cornetto if you are in Italy), fresh fruit and a good book: Am I plugging my latest book? Yes, shamelessly, ha ha! I just got it in the mail, brand new, fresh from Create Space’s printing presses (you…
Tag: Goodreads
Customer Reviews: the Best of Marketing Tools or the Worst?
Customer reviews are the latest buzz in marketing: They are used by everyone, from hotel keepers to fiction writers. As marketing tools go, they are cheap by definition: a customer review is meant to be a customer’s own independent opinion. It’s no surprise that when you travel, you find them on TripAdvisor, when you go…
Claude Forthomme 