A Perfect Summer Breakfast

What a way to start a perfect summer day! A foamy cappuccino, a crisp croissant (or cornetto if you are in Italy), fresh fruit and a good book:   ¬†Am I plugging my latest book? Yes, shamelessly, ha ha! I just got it in the mail, brand new, fresh from Create Space’s printing presses (you…

Customer Reviews: the Best of Marketing Tools or the Worst?

Customer reviews are the latest buzz in marketing: They are used by everyone, from hotel keepers to fiction writers. As marketing tools go, they are cheap by definition: a customer review is meant to be a customer’s own independent opinion. It’s no surprise that when you travel, you find them on TripAdvisor, when you go…