How to promote your book and win reviews at the same time

Reviews sell books, right? But the problem is to get them. Ads are easy, you pay for them but they tend to be ignored unless you tie them to a promotion, making your book free or at 99 cents for a short period. The grand-daddy of book promoters is of course BookBub, recently joined by…

Customer Reviews: the Best of Marketing Tools or the Worst?

Customer reviews are the latest buzz in marketing: They are used by everyone, from hotel keepers to fiction writers. As marketing tools go, they are cheap by definition: a customer review is meant to be a customer’s own independent opinion. It’s no surprise that when you travel, you find them on TripAdvisor, when you go…