Reviews sell books, right? But the problem is to get them. Ads are easy, you pay for them but they tend to be ignored unless you tie them to a promotion, making your book free or at 99 cents for a short period. The grand-daddy of book promoters is of course BookBub, recently joined by…
Tag: Book review
Customer Reviews: the Best of Marketing Tools or the Worst?
Customer reviews are the latest buzz in marketing: They are used by everyone, from hotel keepers to fiction writers. As marketing tools go, they are cheap by definition: a customer review is meant to be a customer’s own independent opinion. It’s no surprise that when you travel, you find them on TripAdvisor, when you go…
Claude Forthomme 