2015: New Challenges in Publishing

Now that the dust has settled on 2014, we begin to see what 2015 will bring. Is the e-book market crashing? Too soon to say, but there are some worrying signs of trouble. Here are the most likely: 1. A growing glut in books. The fast growth in titles in the Kindle Store will continue…

Startup for the Brave New Age of Digital Publishing

Here’s another one of my articles published on Impakter – under my real name, Claude Forthomme. Find out about a neat new publishing services website where you can find all you need (if you’re a self-published writer). I interviewed one of the two founders, Richard Fayet: Reedsy – The Founder Claude Forthomme on 22 October,…

A Writer’s Life: Can Blogging Help You Sell Your Books?

Conventional wisdom has it that blogging helps to sell books, and the more successful your blog, the more books you will sell. Not so. Yet, marketing gurus and hugely successful bloggers like Adrienne Smith maintain that with blogging you can “make a living” (see here). Perhaps you can if you sell something else than books….

Interview with the Father of Cli Fi: How this New Genre Was Born is Revealed

American climate activist Dan Bloom  visiting a local university in Taiwan  to do some research on climate change issues My blog post about Climate Fiction, a “hot new genre” (here) led me to “virtually” meet  Dan Bloom, the journalist and “green” activist who coined the term “Cli Fi”. I was very happy to meet him,…

Customer Reviews: the Best of Marketing Tools or the Worst?

Customer reviews are the latest buzz in marketing: They are used by everyone, from hotel keepers to fiction writers. As marketing tools go, they are cheap by definition: a customer review is meant to be a customer’s own independent opinion. It’s no surprise that when you travel, you find them on TripAdvisor, when you go…