Customer Reviews: the Best of Marketing Tools or the Worst?

Customer reviews are the latest buzz in marketing: They are used by everyone, from hotel keepers to fiction writers. As marketing tools go, they are cheap by definition: a customer review is meant to be a customer’s own independent opinion. It’s no surprise that when you travel, you find them on TripAdvisor, when you go…

MIGRANTS FROM AFRICA: THE BATTLE FOR FRANCE!

You can check out this post on my original site: click HERE Of the 20,000 illegal immigrants that have invaded Italy since January, most are Tunisians and most want to go to France: they speak French, they have family there and they are (mostly) young men who want to work. In Italy, for them there’s…

Is Traditional Publishing Headed for a Smash-up?

Dear Readers, Some of you may know me from my site on blogspot.com and I’ll try to keep you posted on both sites, with comments on politics, books, art (everything I like) and economics (everything I dislike!) – in short, our world as I see it. But since this is just a bunch of personal…